Case Study
Valley Girl redesigned The Finn Crisp "Original Crispbread" packaging as a result of the cracker needing to appeal to a growing consumer base of on-the-go, health conscious, fast-living and trend-driven young adults and families.
Current Design
With the current design: a regular cardboard box and inner plastic wrapping around the crackers that did not reseal; the product was not able to optimize its potential shelf life, because the opening of the package would result in any uneaten crackers going stale. Another issue to be solved was the lack of appeal to a younger fast-living and on-the-go demographic, including families/parents, busy working adults, students, and anyone looking for a quick and convenient snack option.
Goals
To position the product as a quality, healthy, quick and convenient every day snack
Solutions
- Individually wrapped packages of 5 crackers
- Window in box to show texture and quality of cracker to appeal to health-conscious buyers
- Box redesign to look more modern and of a higher quality
- Clear indication of “snack packs”, “on the go” and “everyday convenience” to appeal to busy lifestyles
- Box is easily resealable with tab at the top each time a package is removed
- Uses same colours, logo and similar graphic elements as the rest of the brand’s products while modernizing design to appeal to a younger demographic
Dieline for Finn Crisp package
